EA Sports FC, Rebranded FIFA 23?
In an official statement, EA hinted that it’s considering the possibility of renaming EA Sports football games. “As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world,” reads the statement.
After this announcement, the folks over at Polygon spotted trademarks EA filed with the United Kingdom’s Intellectual Property Office and the European Union Intellectual Property Office last week. You can check a copy of the trademarks in the images below:
Although Electronic Arts and other publishers usually don’t reveal the terms of the license agreement to the public, there’s a solid chance that EA’s agreement with FIFA to use the federation’s name in the game might finally be coming to an end. Since the naming rights are separate from other official partnerships and licenses, you likely won’t notice massive overhauls in the game.
EA Sports is not the only major football game maker to consider a rename. The development comes just months after Konami rebranded its popular Pro Evolution Soccer (PES) or Winning Eleven to eFootball. That rebranding didn’t really go well though, as eFootball is reportedly Steam’s most-hated game now. It will be interesting to see how fans react to EA renaming FIFA 23 to EA Sports FC.
